Award-Winning Creative Producer | Branding and Marketing I Storyteller

Shelley Sinha is a media executive with two decades of shaping culture through television, streaming, and branded campaigns.

Creative Producer | Media Executive |
Showrunner | Storyteller

Let’s Build Stories That Move Audiences- and Brands- Forward.

I partner with brands, networks, and agencies to develop premium storytelling that drives cultural relevance and measurable audience impact.

About Shelley

Great branded content doesn’t just fill space — it earns attention, builds trust, and moves audiences to care.

I’m an Executive Producer and strategic storytelling partner who helps brands, networks, and agencies create premium content that connects with audiences and delivers measurable impact. With more than two decades spanning broadcast, streaming, and cross-platform campaigns, I bring both creative vision and production leadership to every collaboration.

Partnering With Brands

Today’s audiences expect more than ads — they expect stories worth their time.

I work closely with brand and agency teams to develop premium branded content that aligns with business goals while genuinely connecting with viewers.

Ways I support brand partners:

    •    Branded entertainment strategy

    •    Unscripted and franchise development

    •    Cross-platform content launches

    •    Social impact storytelling

    •    Premium production oversight

    •    Audience growth initiatives

Shelley splits her time between NYC and Washington, DC.

You can connect with her at shelleysinha79@gmail.com

Broadcast/Television

Drawing on experience executive producing 500+ hours of programming for TLC, ABC, VH1, MTV, Food Network, HGTV, and other major networks, Shelley brings network -level storytelling to brand and marketing partnerships.

While at Warner Brothers Discovery, Shelley played a key role in elevating the 90 Day Fiancé franchise, helping TLC secure its position as the #1 non-sports cable network in 2024. 

Real People, Real Impact

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

Shelley’s passion lies in using media as a force for good. She has partnered with civic leaders, nonprofits, and global brands to craft campaigns that don’t just entertain, but inspire action.

From empowering BIPOC communities to vote, to honoring frontline healthcare workers during the pandemic, her work has proven that storytelling can shift culture and drive measurable change.

  • Jetblue’s Healthcare Heroes campaign generated 22 million organic impressions and won a Gold ANA award and a Shorty Social Good Award

  • Boosted voter participation in BIPOC communities in the 2021 Mayoral campaign by a 15% increase in voter turnout, with a 22% increase in minority voter participation and 85% of voters participating in the RCV process.

  • Raised awareness of Lyme disease with campaigns that were transmitted 24,000 times across 69 TV stations, reaching 319,000 gross impressions.